Written communications – How to answer ads and how to conduct a successful direct marketing campaign.

In this class you will learn how to answer these questions:

u         How can I employ letter writing in my job campaign?

u         How can I achieve balance in my campaign?

u         What should be in a good letter? What should not?

u         What is/are the purpose(s) of a marketing letter?

u         How does a marketing letter differ from a response to an advertisement?

u         How do accomplishment statements (PARs) fit in?

The Priority Two program is conducted to enable you to acquire the skills and abilities to effectively promote yourself in today’s job market.  Perhaps on first glance you may not see it, but the program builds on your database of PARs – Problem Action Results or accomplishment statements.  These are critical to your success and you should spend your time appropriately during the beginning phase of this program developing them.